Sparhandy is a german mobile communication provider that targets the young generation that is always on the go and uses the phone on a daily basis to connect, share and stay in touch with friends. So our aim was to create cool, young content in an urban surrounding, showing the many facets of the device being utilized in everyday life. With smooth transitions, a young energetic cast and hip locations we managed to place the brand exactly where it wants to be - in their target group of teens and young adults that live life to the fullest and need their phone as an outlet of creativity and tool to stay in touch all the time.